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Thursday, January 29, 2009

In Class: Ethical Appeal Artifact

For my ethical appeal I brought in an Ozarka water bottle. I looked at it as an ethical appeal because on the back of the bottle in big letters it says, "Please Recycle." By stating this on the label, the Ozarka company is making an argument that it is an ethical company because it is making an effort to save our planet by asking all of its consumers to recycle the water bottle after the bottle is no longer of use to them. Under the "Please Recycle" it also makes an argument to inform by saying, "Did you know this bottle can be recycled? But fewer than 25% of all plastic bottles actually are recycled. We need your help. Be Green. We can all make a difference. Please recycle." The Ozarka company is asking for all of its consumers' help and politely I may add by saying, "Please Recycle." Even by saying the word "please" I get the feeling that the company has ethics because they aren't simply saying "Recycle" they are pleading for us to recycle and with their politeness I notice that it does in fact make me want to recycle even more so than I did before because fewer than 25% of plastic bottles are recycled. As a consumer as Ozarka water I feel that I can make a difference if I recycle.

Unit 1 Proposal: How 'bout them cowboys?


The Historic Stockyards of Fort Worth, Texas! I chose this public space as my Unit 1 topic. There are an endless number of reasons why I chose the Stockyards, but the bottom line was I've been in many public spaces of Fort Worth and many of which I've people watched while I was there except I haven't spent much time at the Stockyards. I find historic places particularly interesting because I always wonder to myself, "what made this place historic?" Some places earn the title of being "historic" while others arguably may have not. Because I have not spent hardly any time in the Stockyards I will ask myself this question when I get there. In my observation I expect to find a lot of stereotypical "Texans" but I also believe I'm going to find many other groups of people. I expect to find "real" ranchers and cowboys but I also expect to find the people who simply bought a pair of boots for the sole reason of "being in Texas." I've heard that the Stockyards are a tourist trap but I don't quite believe that. If they really are then why do I hear so many Fort Worth natives talking about them with such high regard? I believe myself to be neutral when it comes to a target audience of the Stockyards. I am not a cowgirl but I am also not a girl who sits by and let's a chance at riding a bronco or bull slip through my fingers. My plan of action is to go into the Stockyards as a neutral observer as well. I want to keep my eyes open to every detail and possibility so I have no biased opinions towards the things I may be observing. As for now I will sit back, relax, and enjoy the ride that the Stockyards is going to take me on.