After my first few observations at the Fort Worth Stockyards I realized that there is a much wider variety of appeals than I once thought.
The first appeal that really stood out to me was an emotional appeal. As anyone in the country even dare I say it, the world, can see Texans are a very proud group of people. Anything to appeal towards the history of Texas is of course a go in whatever part of the state that can be made historic. I think the Stockyards are a perfect example of this emotional appeal because they appeal to the pride each Texan has for the many people who came before them in their state.
Another appeal I saw within the Stockyards was a logical appeal. The largest honky-tonk in the world is of course right here in Fort Worth. Billy Bob's is just the place where you will find it. This is a logical appeal because it appeals to the many tourists of our vast country. Who wouldn't want to come check out the largest honky-tonk in the world? This is a major logical appeal for the city of Fort Worth because tourism is one of the largest forms of revenue in the city and if there were no tourists much of that revenue would be lost to other cities in the nation.
The ethical appeal I observed in the Stockyards was the abundance of Texas hospitality. Being from another state this is one of the things that appealed to me right off the bat when I came to tour TCU. Whether you are in a store, a hotel, or a bar (the Stockyards has plenty of each) people greet you with that wide smile and southern charm. Even on the streets people are friendly and mingling over a pitcher of beer (yes, you can carry your drink right along as you are site seeing and it is completely legal which astonished me). This image of friendliness appeals to people of every walk of life because the hospitality of everyone shows a genuine goodness and a positive morality of the Fort Worth community.
There are many more examples of each appeal that I saw in the Stockyards but I think everyone should experience the Stockyards for themselves at least once.
