In Class: Ethical Appeal Artifact

For my ethical appeal I brought in an Ozarka water bottle. I looked at it as an ethical appeal because on the back of the bottle in big letters it says, "Please Recycle." By stating this on the label, the Ozarka company is making an argument that it is an ethical company because it is making an effort to save our planet by asking all of its consumers to recycle the water bottle after the bottle is no longer of use to them. Under the "Please Recycle" it also makes an argument to inform by saying, "Did you know this bottle can be recycled? But fewer than 25% of all plastic bottles actually are recycled. We need your help. Be Green. We can all make a difference. Please recycle." The Ozarka company is asking for all of its consumers' help and politely I may add by saying, "Please Recycle." Even by saying the word "please" I get the feeling that the company has ethics because they aren't simply saying "Recycle" they are pleading for us to recycle and with their politeness I notice that it does in fact make me want to recycle even more so than I did before because fewer than 25% of plastic bottles are recycled. As a consumer as Ozarka water I feel that I can make a difference if I recycle.