In Class: What is Rhetorical Analysis?

When reading Chapter 5 in Everything's An Argument I got a better feel for what rhetorical analysis really is rather than just hearing the phrase and recognizing that I had heard it before. I think of rhetorical analysis as analyzing all the arguments a subject is trying to make whether it be a tv advertisement, a bumper sticker, a t-shirt, a moral or ethical debate, etc. Whatever the case may be the rhetorical analysis of it is everything you see in the argument, ethos, pathos, logos and then some. The thing that struck me about the chapter was the spectrum of analyzes that can be made from the subject being observed. It can be as unimportant as appealing to an audience of a lingerie add or a plea to save lives and pain of victims of drunk driving accidents. Rhetorical analysis to me is a broad term defining the points everyday objects or things we view every second of our day that could actually be making a point and our observation of what point it is trying to make through its existence. I'm not sure if I still completely understand the phrase to a "T" but I feel like I have a better idea of what rhetorical analysis is.