Girl Power

"Rosie the Riveter" has become an iconic image showing a woman curling her arm up in strength in a working uniform shouting, "We Can Do It!" I have no doubt that just about everyone has seen this picture before. This image has many different appeals and audiences. It appeals towards both women and men because it shows the power women have and subliminally states that women are not the "inferior sex." At the time the image was created women took over for men in factories during World War II so more men could be sent over-seas to fight. The factories would have been shut down had it not been for the women who stepped up and took the mens' places at work. Logically it is an appeal stating the capability that women have to do "men's work" and that they are able to run a household as well as a factory. Ethically it is an appeal because it shows the importance of a woman in society not just in the home but in the work force and not just across America but also world-wide. Emotionally it is an appeal to both the senses with the bright colors which shine excitement but it also gives every woman a sense of pride towards the things that we have accomplished. This iconic image has been posted everywhere from schools to bedrooms and I believe that it is an image filled with POWER if nothing else.